Webmaster's Tools
A Webmaster's Glossary of Terms
Select any letter below to jump to that section of this glossary,
and begin your journey into the wonderful world of Cyberspace.
A B C
D E F G H I
J K L
M N O
P Q R S T U V W X Y Z
A
acronym: A word formed from the
first (or first few) letters of several words. For example, HTML is an acronym for HyperText Markup
Language.
ALT: The ALT text provides alternative or substitute text, for use when the image is not being displayed. The most common mistake (apart from not using it at all) is to provide a description of the image. The ALT text should be composed as an appropriate textual alternative to the image: sometimes that might turn out to be a description of the image.
Automatic Data Processing (ADP):
Operations performed on data to provide useful information to
users.
API (Application Program Interface):
A set of routines, protocols, and tools for building software
applications.
application: A self-contained
program that performs a well-defined set
of tasks under user control, as opposed to a system program. Web
browsers, mail readers, and FTP clients are examples of
applications commonly used on the Internet.
applet: A program written in the
Java™ programming language that can be included in an HTML
page, much in the same way an image is included. When you use a
Java™ technology-enabled browser to view a page that
contains an applet, the applet's code is transferred to your
system and executed by your browser. See
also Java™ applet.
ASCII (American Standard Code for
Information Interexchange): A computer code in which
characters such as letters and symbols are converted into numbers
that the computer can understand.
ASP (Active Server Pages): A
programming environment that combines elements of HTML and
scripting. Web pages built with ASP can change dynamically based
on user input.
authoring tool: A computer
program designed to be simple to use when building a Website.
Supposedly no programming or HTLM knowledge is needed. But, most
HTML authoring tools can be intimidating for the first-time user.
Also, some authoring tools create invalid HTML code. This means
you will have to manually correct your code after you test it. If
you don't know basic HTML coding this can be a problem.
autoresponder: An e-mail
utility that auto-
matically replies to an e-mail message with a pre-written
response.
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B
backbone: A high-speed line or
series of connections that forms a major pathway within a
network.
band: A range of frequencies between
defined upper and lower limits.
bandwidth: 1) The information
carrying capacity of a communication channel. 2) Bandwidth is the
amount of data that is transferred over the Internet. Each time a
Web surfer visits a page they are creating bandwidth usage due to
the transfer of the data of that page. The page that they are
viewing is stored somewhere on the Internet and in order for them
to view it, it must be transferred over the Internet, so their
browser can display it on their computer.
baud rate: Baud rate was the
prevalent measure for data transmission speed until replaced by a
more accurate term, bps (bits per second). One
baud is one electronic state change per second. Since a single
state change can involve more than a single bit of data, the bps
unit of measurement has replaced it as a better expression of
data transmission speed.
BBS (Bulletin Board System): An
online community run on a host computer that users can dial or
log into in order to post messages on public discussion boards,
send and receive e-mail, chat with other users, and upload and
download files. BBSs are text-based and often related to the
specific hobbies or interests of their creators.
binary code: A numeric system that
represents all numbers using only two digits: 1 and 0. Binary
code is the way in which complex images and information are
translated into a simple language that computers can understand
and then manipulate for us.
bit: A unit of measurement that
represents one character of data. A single bit can hold only one
of two values: 0 or 1. More meaningful information is obtained by
combining consecutive bits into larger units. For example, a byte is composed of 8 consecutive bits.
blog (Web blog): For companies or individuals with a Website, a host is a computer with a Web server that serves the pages for one or more Web sites. A host can also be the company that provides that service, which is known as blog hosting.
blog host: The company that provides the space on their servers and equipment to store your blog. There are both paid blog hosts and free blog hosts offering a diverse array of services.
Blogosphere: A collective term encompassing all blogs and their interconnections. It is the perception that blogs exist together as a connected community (or as a collection of connected communities) or as a social network.
bookmark: A Web page link stored
in a browser for quick and easy retrieval (Netscape). See Favorite.
bps (bits per second): The standard
measure of data transmission speeds.
bridge: A device linking two or
more sections of a network.
broadband: 1) A range within a
band of frequencies or wavelengths. 2) The amount of data that
can be transmitted in a fixed amount of time. For digital
devices, the bandwidth is usually expressed in
bits per second (bps) or bytes per second. Broadband
technology can transmit data, audio, and video all at once over
long distances. See also
narrowband.
broadcast: 1) To e-mail or fax a message to multiple recipients simultaneously; to transmit information
simultaneously to everyone on a network. 2) To transmit
television or radio signals.
browser: Short for Web
browser, a software application
used to locate and display Web pages. The two most popular
browsers are Netscape Navigator and
Microsoft Internet Explorer.
byte: In most computer systems, a
byte is a unit of information that is eight bits long. A byte is
the unit most computers use to represent a character such as a
letter or number.
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C
cable modem: A modem that uses
cable television's coaxial cables to transmit data at faster
speeds than modems using telephone lines.
CD-ROM (Compact Disc Read-only Memory
or Compact Disc Read-only Media):
A computer storage medium similar to the audio CD that can hold
more than 600 megabytes of read-only digital information.
chat: A form of real-time electronic
communications where participants type what they want to say, and
it is repeated on the screens of all other participants in the
same chat. Internet Relay Chat or IRC is an Internet protocol for
chat, and there are many other chat systems in services like
Delphi. Other commonly used chat systems are iChat and ICQ.
CGI (Common Gateway Interface): A
specification for transferring information between a World Wide Web server and a CGI
program. A CGI program is any program
designed to accept and return data that conforms to the CGI
specification. Your program can be written in any programming
language. But, Perl is the most common
programming language used.
Click: Right-click means to press the
right mouse button. Double click means to press the left mouse
button twice in quick succession.
client: A computer application
that runs on a PC and relies on a server to perform some
operations. In client-server architecture, client software
handles sending and receiving on your end, while server software
handles sending and receiving on the Internet's end. For example,
an FTP program is an application that enables you to upload and
download files. It gets your files from your PC and transfers and
receives these files from your host's server.
Clip art: Small images that you can
use on a Web page. Some are free, some aren't.
Clipboard: A special area in your
PC's memory that temporarily stores data which which can be
copied to another location.
community: See online community.
compressed file: A
computer file that has been reduced in size by a compression
software program. The user must decompress the file(s) before
they can be viewed or used.
connect time: The amount of
time that a terminal or computer has been logged on to a computer
or server for a particular session.
content: Different content
includes: text, audio, video, and images.
cookie: A message given to a Web
browser by a Web server. The browser stores the message in a text
file. The message is then sent back to the server each time the
browser requests a page from the server. The main purpose of
cookies is to identify users and prepare customized Web pages for
them.
copy: To copy a piece of data to a
temporary location. In word processing, for example, copying
refers to duplicating a section of a document and placing it in a
buffer (clipboard).
CPU (Central Processing Unit): The
part of the computer that contains the microprocessor, power
supply, hard drive, and disk drives.
CSS (Cascading Style Sheets): An HTML
feature that enables Web page developers to specify the way a Web
page appears when displayed in a browser, by applying a number of
different style sheets to the page.
Each style sheet can control a different design element or set of
design elements.
cut: To remove an object from a
document and place it in a buffer. In word processing, for
example, cut means to move a section of text from a document to a
temporary buffer (clipboard).
Cyberspace: Term to describe
the Internet, coined by author William Gibson in his novel
Neuromancer. Cyberspace is a virtual space, you're in
Cyberspace when you are cruising the Web.
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D
Design: Visual appearance is the
first thing a visitor sees upon entering a Website. The use of
colors, consistency, content, graphics, navigation and Web style
all work together toward creating an effective Website.
de facto standard: A specification
that hasn't been officially established by an accrediting agency,
but that is accepted and used as a standard by a majority of
practitioners.
default: A setting that the
computer system uses automatically, unless it is changed by the
user.
dial up: To open a connection
between a user's computer and another computer via a modem.
digital: An electrical signal
that varies in discrete steps in voltage, frequency, amplitude,
locations, etc. Digital signals can be transmitted faster and
more accurately than analog signals.
Digital Subscriber Line (DSL): A
service that offers a faster Internet connection than a standard
dial-up connection. Special hardware attached to both the user
and switch ends of line allows data transmission over the wires
at far greater speed than the standard phone wiring. In addition,
it is a constant connection so you have access to the Internet
and e-mail 24/7. There is no need to dial in to your ISP each
time you want to get on-line. But, DSL is not available in many
areas because of various reasons.
discussion boards: Forums
on the Internet or an intranet where users can post messages for
others to read.
domain name: A meaningful,
"easy-to-remember" name used to identify a Website on the
Internet. The only way you can register and start using a domain
name is to use the services of a domain name
registrar.
domain name registrar: Domain
names ending with .biz, .com, .info, .name, .net or .org can be
registered through many different companies (known as
"registrars") that compete with one another. A listing of these
companies appears in the Registrar Directory
download: 1) A file that's
transferred or copied to a user's computer from another connected
individual computer, a computer network, a commercial online
service, or the Internet. 2) To transfer or copy a file to a
user's computer from another connected individual computer, a
computer network, a commercial online service, or the Internet.
Also see upload.
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E
e-mail: Short for electronic mail,
the transmission of messages over communications networks.
end user: The person for whom a
particular technology is designed; the individual who uses the
technology for its designated purpose.
ergonomics: Design principles
relating to the comfort, efficiency, and safety of users.
Ethernet: A local-area network
(LAN) architecture developed by Xerox Corporation in cooperation
with DEC and Intel. It is now one of the most widely implemented
LAN standards.
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F
favicon: Short for favorite
icon A customized icon that is used by Microsoft Internet
Explorer (IE) versions 5.0 and later. When a user adds a favorite
page (bookmark) a specific Web page, that Web page loads a
customized icon into the user's browser, typically a tiny version
of a Website's logo. Like mine . See How can I add a
favicon?
favorite page: A Web page link
stored in a browser for quick and easy retrieval in Internet
Explorer. See bookmark.
FAQ (Frequently Asked Questions): An
informational list, in question and answer format, of common
inquiries from users about a topic or application and standard
responses. FAQs appear on Web sites and discussion boards and
within desktop applications.
fax: Short for Facsimile
machine. 1) The print-out of information transmitted via text
and /or graphic images over standard telephone lines. 2) To
transmit information via text and/or graphic images over standard
telephone lines.
fiber optics: A technology
that uses glass (or plastic) threads (fibers) to transmit data. A
fiber optic cable consists of a bundle of glass threads, each of
which is capable of transmitting messages modulated onto light
waves. Fiber optic cable has a much greater bandwidth capacity
than conventional cable or copper wire.
file server: A computer on a
network with the primary task of storing files that can be shared
by network users.
firewall: A technology that
gives users access to the Internet while retaining internal
network security. A firewall can be implemented in both hardware
and software, or a combination of both.
frequency: The space between
waves in a signal; the amount of time between waves passing a
stationary point.
FTP (File Transfer Protocol): The protocol used on the Internet for exchanging files. FTP is most commonly used to download a file from a server (host) using the Internet or to upload files to a host.
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G
GB (gigabyte): 2 to the 30th power
(1,073,741,824) bytes. One gigabyte is equal to 1,024 megabytes.
Just over one billion bytes.
GIF (Graphics Interchange Format):
The compression algorithm used in the GIF format is owned by Unisys. Companies that use the algorithm are supposed to license the use from Unisys. GIFs
support 256 colors and are often used for Web images because they
compress well.
GUI (Graphical User Interface):
Pronounced GOO-ee. A program interface that takes advantage of
the computer's graphics capabilities to make the program easier
to use. Well-designed graphical user interfaces can free the user
from learning complex command languages. For example,
Windows.
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H
homepage: Usually the first page
you see when you access a Website, a homepage has hypertext links
to other pages on the same server or to other Web servers. It has
a unique address (URL) on the World Wide Web.
HTML (Hypertext Markup Language):
The programming language used to create documents for display on
the World Wide Web.
HTTP (Hypertext Transfer Protocol):
The set of rules and standards that govern how information is
transmitted on the World Wide Web.
hub: A network device that connects
communication lines together.
hyperlink A hyperlink (also called
a link), are usually underlined. In some Web browsers, when you
move your mouse over a hyperlink, the mouse arrow will turn into
a pointing finger, which means you can click that link.
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I
indexes: A search engine "indexes" your page when it adds you to its database/index. Normally you get added to these indexes by specifically requesting to be added on the engine's submission page.
information
architecture: A description or design specification for how
information should be treated and organized. In Web design, the
term describes the organization of online content into categories
and the creation of an interface for displaying those
categories.
infrastructure: The
underlying mechanism or framework of a system. The infrastructure
includes the means by which voice, video, and data can be
transferred from one site to another and be processed.
Instant Messenger (IM): Software that
lists users' selected "buddies" (friends, family, co-workers, and
etc.) who are online and enables users to send short text
messages back and forth to them. Some Instant Messenger software
also includes voice chat, file transfer, and other
applications.
integration: Combining
hardware, software components together to work as an
interoperable system. The process of integration may also include
front-end planning and strategy.
interactive media:
Allows for a two-way interaction or exchange of information.
Internet: An international
network first begun by the US government as DARPA-NET. The
Internet now provides communication and application services to
an international base of businesses, educational institutions,
governments, individuals and research organizations.
Internet Explorer (IE): Browser
software that enables users to view Web pages.
interoperability: The
ability of hardware or software components to work together
effectively.
Intranet: A LAN or WAN that's
owned by a company and is only accessible to people working
internally. It is protected from outside intrusion by a
combination of firewalls and other security measures.
Image optimization: Image optimization reduces the file size of an image or graphic, while maintaining the integrity/look of the image.
IP Address or IP Number: A unique number consisting of
4 parts separated by dots. For example, the IP address for the
server hosting this site is 64.71.185.200 An IP Number also has a
Domain Name that make it easy for humans to remember, e.g.
1stsitefree.com. All devices connected to the Internet have an IP
address.
Find your IP address
ISDN (Integrated Services Digital
Network): A telecommunications standard enabling
communications channels to carry voice, video, and data
simultaneously.
ISP (Internet Service Provider): A
hosting company that provides end user access to such Internet
services as e-mail, the World Wide Web, FTP, newsgroups, etc.
Information Technology (IT): The broad
subject concerned with all aspects of managing and processing
information, especially within a large organization or company.
Because computers are central to information management, computer
departments within companies and universities are often called IT
departments. Some companies refer to this department as IS
(Information Services) or MIS (Management Information
Services).
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Java™: An object-oriented
programming language developed by Sun Microsystems. Java isn't
dependent on specific hardware and can be launched from within an
HTML document or stand- alone.
Java™ applet: A small
Java™ program launched through a browser. See applet
JavaScript: JavaScript is a
programming language that is used in Web pages, to add features
that make it more interactive. When JavaScript is included in an
HTML file it relies upon the browser to interpret the JavaScript.
When JavaScript is combined with Cascading Style Sheets (CSS),
and later versions of HTML 4.0, it is often called DHTML.
JavaScript and Java are two different programming languages.
JavaScript is supported by Netscape and Microsoft, though
Internet Explorer supports only a subset, which Microsoft calls
Jscript.
JPEG (Joint Photographic Experts
Group): A format for image compression that enables the
user to weigh image quality against file size. JPEG images are not limited to a certain amount of color, like GIF images are. Therefore, the JPEG format is best for compressing photographic images. See About JPEG for
additional information.
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K
KB (kilobyte): Is a measure of
computer memory or storage. A kilobyte (KB) is approximately a
1,000 bytes. But, precisely a kilobyte is equal to 1,024
bytes.
Kbps (Kilobits per second):
Measurement of data transmission speed in a communication system.
The number of kilobits transmitted or received each second.
Keyword Density: Keyword density. The ratio of a keyword or keyphrase to the total words on a page. A critical aspect of search engine optimization, to rank highly your keyword density must not be too high or too low. A keyword density between 4% and 8% is considered good, to get recognized by the search engines try not to exceed this. Remember, this rule applies to every page on your site. Make sure however, that your keyword density is not more than 8%.
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L
LAN (Local Area Network): A group of
personal computers and/or other devices, such as printers or
servers, that are located in a relatively limited area, such as
an office, and can communicate and share information with each
other.
link: HTML markup signifying to a
browser that data within a document will automatically connect
with either nested data or an outside source.
Listserv: A form of one-to-many
communication using e-mail; a software program for automating
mailing lists and discussion groups on a computer network.
Log in/Log on: To establish a
connection over a network or modem with a remote computer to
retrieve or exchange information.
Log off: To terminate a
connection to a computer or network.
lurking: Reading the postings in
a discussion forum or on a listserv but not contributing to the
discussion.
M
maintain: To keep up to date or
current; to keep at a given level of working condition.
markup: Text and codes added to a
document to convey information about it. Usually used to
formulate a document's layout or create links to other documents
or information servers. HTML is a common form of markup.
MB (megabyte): 1,048,576 bytes, often
generically applied to 1,000,000 bytes as well.
Mbps (Megabits per second): A
measurement of data transmission speed in a communication system;
the number of megabits transmitted or received each second.
meta data: Information about
content that enables it to be stored in and retrieved from a
database.
Meta Tag: An HTML tag identifying
the contents of a Website. Information commonly found in Meta
Tags includes search engines description and key words for the
Web page.
Microwave: Electromagnetic
waves that travel in a straight line and are used to and from
satellites and for short distances up to 30 miles.
modem: A device that enables
computers to interact with each other via telephone lines by
converting digital signals to analog for transmitting and back to
digital for receiving.
MPEG (Moving Picture Experts Group):
1) A high-quality audio and video file format that uses
compression to keep file sizes relatively small. 2) Moving Picture Experts
Group is a working group of ISO/IEC in charge of the
development of standards for coded representation of digital
audio and video.
MP3: A format for music file
compression that enables users to download music over the
Internet.
multimedia: Encompasses
interactive text, images, sound, and color. Multimedia can be
anything from a simple PowerPoint slide slow to WebVideo.
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N
narrowband: 1) In data
transmission, a limited range of frequencies. 2) More
specifically, a network in which data transmission speeds range
from 50 Bps to 64 Kbps. See also
broadband.
navigation: Finding your way
from page to page on the World Wide Web.
navigation bar (Nav-bar): A
collection of text (or graphics) and hyperlinks to pages that are
part of the same Website.
nesting: Placing documents within
other documents. Allows a user to access material in a nonlinear
fashion, the primary requirement for developing hypertext.
Netiquette: Online manners.
The rules of conduct for Internet users. See Netiquette for
additional information.
Netscape Navigator: Browser
software that enables users to view Web pages.
network: Two or more computers
that are connected so users can share files and devices (for
example, printers, servers, and storage devices).
newbie: A beginner. All of today's
experts began as a newbie once.
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O
online: The state in which a
computer is connected to another computer or server via a
network. A computer communicating with another computer.
online community: A
meeting place for people on the Internet. Designed to facilitate
interaction and collaboration among people who share common
interests and needs. Online communities can be open to all or by
membership only and may or may not offer moderator tools.
online learning: Learning delivered
by Web-based or Internet-based technologies. See
Web-based training and Internet-based
training.
online training: Web- or
Internet-based training.
open source software: 1) Generally,
software for which the original program instructions, the source
code, is made available so that users can access, modify, and
redistribute it. The Linux operating system is an example of open
source software. 2) Software that meets each of nine requirements
listed by the non-profit Open
Source Initiative in its Open Source
Definition.
Optimizing an image: Optimizing an image is essentially reducing the file size of a graphic or picture, so it loads on a Webpage as quickly as possible.
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P
packet: A bundle of data
transmitted over a network. Packets have no set size; they can
range from one character to hundreds of characters.
PDA (Personal Digital Assistant):
Handheld computer device used to organize personal information
such as contacts, schedules, etc. Data can usually be transferred
to a desktop computer by cable or wireless transmission.
PDF (Portable Document Format): File
format developed by Adobe Systems to enable users of any hardware
or software platform to view documents exactly as they were
created--with fonts, images, links, and layouts as they were
originally designed. PDF files usually end with a .PDF
extension.
Perl (Practical Extraction and Report
Language): A programming language
designed for processing text. Because of its strong text
processing abilities, Perl has become one of the most popular
languages for writing CGI scripts.
personalization:
Tailoring Web content to an individual user. Can also be
accomplished by a user entering preferences or by a computer
guessing about the user's preferences.
pixel: Pixel stands for picture element. The display on a monitor is made up of a collection of dots called pixels. For monochrome screens, a pixel contains one dot. For color displays, a pixel contains three dots (red, green, and blue). By varying the intensity of the dots, you can display up to 256 shades of gray or millions of colors.
plug-and-play: The ability
of a personal computer's operating system to recognize and
install-- with little to no intervention by the user--new
peripheral devices that are added to the computer. Also spelled
plug-n-play or plug 'n' play.
plug-in: An accessory program that
adds capabilities to the main program. Used on Web pages to
display multimedia content.
PNG (Portable Network Graphics): PNG was created to both improve upon and replace the GIF format with an image file format that does not require a patent license to use. PNG is pronounced "ping". For additional information on the PNG format see PNG format.
Podcast. Podcast is a multimedia, such as audio or video, distributed via RSS, over the Internet using syndication feeds for playback on mobile devices and personal computers. The host or author of a podcast is often called a podcaster.
point-to-multipoint:
Transmission between multiple locations using a bridge.
point-to-point:
Transmission between two locations.
POP (Post Office Protocol): The set
of rules and standards that govern the retrieval of e-mail
messages from a mail server.
portal: A Website that acts as a
doorway to the Internet or a portion of the Internet, targeted
towards one particular subject.
post: To place a message in a public
message forum. Also, to place an HTML page on the World Wide
Web.
power users: Advanced,
sophisticated users of technology (usually a computer application
or an operating system) who know more than just the basics needed
to operate it.
program: Computer software, also
called an application. An organized list of instructions that,
when executed, causes the computer to behave in a predetermined
manner. Without programs, computers are useless.
programming language: A
vocabulary and set of grammatical rules for instructing a
computer to perform specific tasks.
promote: Any form of advertising
which brings visitors (traffic) to a Website. This can include
being listed in search engines, exchanging
links and other types of marketing.
protocol: A formal set of
standards, rules, or formats for exchanging data that assures
uniformity between computers and applications.
pull: On the WWW
(World Wide Web), the technology whereby people use software
such as a Web browser to locate and "pull down" information for
themselves. See also push technology.
push: On the WWW
(World Wide Web), the technology whereby information is sent
directly to a user's computer without the user requesting it. See
also pull technology.
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Q
query: To search by a user on a
search engine.
P
packet: A bundle of data
transmitted over a network. Packets have no set size; they can
range from one character to hundreds of characters.
PDA (Personal Digital Assistant):
Handheld computer device used to organize personal information
such as contacts, schedules, etc. Data can usually be transferred
to a desktop computer by cable or wireless transmission.
PDF (Portable Document Format): File
format developed by Adobe Systems to enable users of any hardware
or software platform to view documents exactly as they were
created--with fonts, images, links, and layouts as they were
originally designed. PDF files usually end with a .PDF
extension.
Perl (Practical Extraction and Report
Language): A programming language
designed for processing text. Because of its strong text
processing abilities, Perl has become one of the most popular
languages for writing CGI scripts.
personalize: Tailoring Web
content to an individual user. Can also be accomplished by a user
entering preferences or by a computer guessing about the user's
preferences.
plug-and-play: The ability
of a personal computer's operating system to recognize and
install-- with little to no intervention by the user--new
peripheral devices that are added to the computer. Also spelled
plug-n-play or plug 'n' play.
PNG (Portable Network Graphics): The
patent-free graphics compression format developed by Macromedia
expected to replace GIF. PNG offers advanced graphics features
such as 48-bit color.
POP (Post Office Protocol): The set
of rules and standards that govern the retrieval of e-mail
messages from a mail server.
portal: A Website that acts as a
doorway to the Internet or a portion of the Internet, targeted
towards one particular subject.
post: To place a message in a public
message forum. Also, to place an HTML page on the World Wide
Web.
program: Computer software, also
called an application. An organized list of instructions that,
when executed, causes the computer to behave in a predetermined
manner. Without programs, computers are useless.
programming language: A
vocabulary and set of grammatical rules for instructing a
computer to perform specific tasks.
promote: Any form of advertising
which brings visitors (traffic) to a Website. This can include
being listed in search engines, exchanging links and other types
of marketing.
protocol: A formal set of
standards, rules, or formats for exchanging data that assures
uniformity between computers and applications.
pull: On the WWW
(World Wide Web), the technology whereby people use software
such as a Web browser to locate and "pull down" information for
themselves. See also push technology.
push: On the WWW
(World Wide Web), the technology whereby information is sent
directly to a user's computer without the user requesting it. See
also pull technology.
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R
RAM (Random Access Memory): Temporary
storage built into a computer system that functions as a
"workspace" for data and program instructions.
research: Research is used to describe a collection of information about a particular subject, and is usually associated with science and the scientific method.
resolution: The clarity of the
image on the video display screen.
ROI (Return On Investment):
Generally, a ratio of the benefit or profit received from a given
investment to the cost of the investment itself.
RSS (Rich Site Summary): RSS is a family of web feed formats used to publish frequently updated digital content, such as blogs, news feeds or podcasts. Users of RSS content use programs called feed 'readers' or 'aggregators': the user 'subscribes' to a feed by supplying a link to that feed to their reader; the reader can then check the user's subscribed feeds to see if any of those feeds have new content, and if so, retrieve that content and present it to the user.
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S
scanner: A device that converts a
printed page or image into an digital representation that can be
viewed and manipulated on a computer.
schema: 1) A relatively simple
textual description or representation of the internal structure
of a database, including table names, element names, and
relationships between elements. 2) One of several new entities
that define the structure and content parameters for XML
documents.
screen reader: Computer
software that speaks text on the screen. Often used by
individuals who are visually impaired.
script: A program or set of
instructions not carried out by the computer processor but by
another program. Code is interpreted at run time rather than
being stored in executable format.
scroll: To move text and images on
a computer screen in a constant direction--down, up, right, or
left.
Section 508: The section of the 1998
Rehabilitation Act that states that all electronic and
information technology procured, used, or developed by the
federal government after June 25, 2001, must be accessible to
people with disabilities. Affected technology includes hardware
such as copiers, fax machines, telephones, and other electronic
devices as well as application software and Web sites. See www.section508.gov.
serial bus: A communications
method where data is sent along a path, one bit at a time (as in
a series).
serial port: A connection
point for peripheral devices to be attached to a computer,
through which data transmission occurs one bit at a time.
server: A computer which is
designed to generate information for connected users (client). In
the context of the World Wide Web, this refers to a Website that
delivers Web pages to users.
shareware: Most shareware is delivered free of charge, but the author usually requests that you pay a fee if you like the program and use it regularly. By paying the requested fee, you become registered with the producer so that you can receive service assistance and updates. You can copy shareware and pass it along to friends and colleagues, but they too are expected to pay a fee if they use the product.
Sitemap: A sitemap is a collection of hyperlinks that outlines a Website's structure. It can be created manually or through an automated process.
software: A set of instructions
that tell a computer what to do; a
program.
source code: Program
instructions written by a software developer and later translated
(usually by a compiler) into machine language that a computer can
understand.
Spam: 1) Junk e-mail that is sent,
unsolicited and in bulk, to advertise products or services or
publicize a message. 2) To send unsolicited bulk e-mail to
advertise products or services or publicize a message.
SQL (Structured Query Language): A
standardized query language for requesting information from a
database and updating entries.
storyboad: A sketch used to
plan a Website showing the basic navigation structure and
arrangement of Web pages. Much like a storyboard used to plan of
a comic strip or film.
Streaming Media (Streaming
Audio or Video): Audio or video files played as they are
being downloaded over the Internet instead of users having to
wait for the entire file to download first. Requires a media
player program.
style sheets: On the Web,
style sheets specify how a document should appear. Standardizing
such elements as fonts, colors, spacing to Web documents. Style
sheets can help ensure consistency across Web pages. HTML coding
can override the sheets. Also see CSS.
system requirements:
Goals that a computer system should meet. Most software
development models require requirements to be explicitly and
completely articulated prior to the system design. The
implemented system is then evaluated in terms of whether it meets
the requirements. Some requirements may only surface during the
use of the system.
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T-1: High-speed digital data channel
that is a high-volume carrier of voice and/or data. Often used
for compressed video teleconferencing. T-1 has 24 voice
channels.
T-3: A digital channel that
communicates at a significantly faster rate than T-1.
TCP (Transmission Control Protocol):
TCP monitors and ensures correct transfer of data.
TCP/IP: A combined set of
protocols that performs the transfer of data between two
computers. TCP/IP is also used as a name for protocol suite that
incorporates these functions and others. It makes possible the
interconnection of a variety of hardware platforms.
Telecommunication: The
science of information transport using wire, radio, optical, or
electromagnetic channels to transmit receive signals for data or
voice communications using electrical means.
Telecommuting: Working at
home but connecting to one's office by way of a computer
network.
Teleconferencing:
Two-way electronic communication between two or more groups in
separate locations via audio, video, and/or computer systems.
Telnet: A utility that enables a
user to log onto a computer or server and access its information
remotely, for example, from home or a work location in the
field.
template: A predefined set of
tools or forms that establishes the structure and settings
necessary to quickly create content.
thread: 1) A path of execution in
a program. Each application has at least one thread executing it,
although it is possible to have more than one thread in the same
instance of a program. 2) A series of messages on a particular
topic posted in a discussion forum.
touch screen: An input device
used to simplify user input and response. The user touches the
screen to control the output, working with menus or
multiple-choice decision points. Allows some simulation of
hands-on training; for example, pointing to parts on a
machine.
transparent: 1) An action run
by a program that is done without user intervention. 2) In web
graphics, an image whose background takes on the background of
the window it is placed in.
Trojan horse: Like the Trojan
horse of mythology, Trojan horse viruses pretend to be one thing
when in fact they are something else. Typically, Trojan horses
take the form of a game that deletes files.
tutorial: Step-by-step
instructions presented through computer or Web-based technology,
designed to teach a user how to complete a particular action.
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U
upload: To send a file from one
computer or server to another. Also see
Download.
URI (Uniform Resource Identifier):
Name and address of information (text, graphics, audio,
video,etc.) on the Internet. A URI usually identifies the
application used to access the resource, the machine the resource
is located on, and the file name of the resource. A Web page
address or URL is the most commonly used type
of URI.
URL (Uniform Resource Locator): The
address of a page on the World Wide Web. For example, the URL for
this Web page is:
http://www.1stsitefree.com/glossary.htm.
usability: The quality of
designing a Website or application that addresses how easily
users can accomplish specific tasks.
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V
validation (test): The process of
checking your documents against the formal standard published by
the Worldwide Web Consortium (W3C). Various free validation
services can analyze Web pages and style sheets for errors in
your code, check for accessibility issues, verify your hyperlinks
and identify spelling errors.
Virtual community: See
online community.
virus: A program or piece of
computer code that's loaded onto your PC and runs without your
knowledge. Viruses can replicate themselves. Even a simple virus
is dangerous because it will quickly use all available memory and
bring the system to a halt. An even more dangerous type of virus
is one capable of transmitting itself across the Internet. All
viruses are man-made.
Virus detection program: A
software program to detect, diagnose, and destroy computer
viruses.
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W
W3C (World Wide Web Consortium): An organization developing interoperable technologies (specifications, guidelines, software, and tools) to lead the Web to its full potential. See the W3C Website.
WAI (Web Accessibility Initiative):
Guidelines on how to make Web content accessible to people with
disabilities. These guidelines are intended for all Web content
developers (page authors and site designers) and for developers
of authoring tools. See also, Section 508.
WAP (Wireless Application Protocol):
Specification that allows Internet content to be read by wireless
devices.
Web Blog: Refers to a Webpage which is published by either an individual or a group of individuals. Also called Blogs, are commonly personal journals/diaries and are used to comment on all sorts of topics depending on the interests of the blogger (author). A Blog is usually updated frequently (monthly, weekly or even daily), it all depends on the blogger. Most Blogs enable the visitors to post comments and/or suggestions allowing interactivity between the blogger and the visitors.
Web hosting: Is the essentially the
placement of your Website onto the Internet through a server.
Once your site is on a server, anyone with Internet access can
look at your Website - from anywhere in the world, 24 hours a
day.
Webmaster (or Webmistress for females): A person responsible for designing, developing, marketing, or maintaining Website(s).
Web page: A document on the World Wide Web. Every Web page is identified by a
unique URL (Uniform Resource Locator) and
viewed with a browser.
Website plan: Identify your intended
audience; define the purpose of your site; create a draft for
each Web page; specify your start date and update frequency; and
select a host.
Web server: A computer that
provides World Wide Web services on the Internet. It includes
hardware, operating system, Web server software, TCP/IP protocols
and the Website content (Web pages). Also called a host.
Website: A set of files stored on
the World Wide Web and viewed with a browser such as Internet
Explorer or Netscape Navigator. A Website has more than one Web page.
WML (Wireless Markup Language):
XML-based language that allows a reduced version of Web pages'
text to be displayed on cellular phones and personal digital
assistants.
workstation: 1) A device,
often a microcomputer, that serves as an interface between a user
and a file server or host computer. 2) More generally, a computer
or a computer terminal.
Worm: A computer virus that
replicates itself many times over for the purpose of consuming
system resources, eventually shutting down a computer or server.
This type of virus is most often directed at mail servers such as
Microsoft Exchange and is usually unleashed when an unsuspecting
user opens an e-mail attachment.
WWW (World Wide Web): A graphical
hypertext based Internet tool that provides access to Web pages
created by individuals, businesses, and other organizations.
WYSIWYG (What You See Is What You
Get): Pronounced "wizzy wig," a WYSIWYG program allows
designers to see text and graphics on screen exactly as they will
appear when printed out or published online, rather than in
programming code.
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X
XML (Extensible Markup Language): The
next-generation Web page coding language that allows site
designers to program their own markup commands, which can then be
used as if they were standard HTML commands.
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Y
YModem: A protocol for
transferring data via modem that incorporates error correction by
introducting a batch mode; multiple files can be transferred at
once using a single command.
Z
ZIP file: 1) Files that have been
compressed with the ZIP format are called ZIP files and usually
end with a .ZIP extension. 2) A compressed file with the .EXE
extension that is self-extracting (can be unzipped simply by
opening it).
Zip drive: An external data
storage device that reads Zip disks.
Zip disk: A portable disk (not
floppy) that stores 100MB or 250MB of information. It was made by
Iomega and is now considered a standard for large portable
storage. There are many other storage formats but the ZIP disk is
the most common. Zip disk has nothing to do with a "zipped
file".
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