Step 6 – Promote Your Site

Promote To promote your Website you need to add your Webpage title, meta description and meta keywords. Create a text file containing your promotion data. Select your search engines and directories. Add your URL. Maintain records of all your promotion actions. Add an e-mail signature file. Promote your Website off-line. Promote your Website as often as possible.
Promotion Outputs for this step are: 1) Meta data for each of your web pages. 2) A text file containing your promotion data. 3) A database containing your online promotion actions. 4) A listing of actions taken to promote your Website off-line. 5) An e-mail signature file.

How To Promote Your Website

To ensure that your Website gets the attention it deserves, you have to promote it. To do so, you will have add a few more lines of HTML tags to your web pages, plus fill in some online forms to register it with the various search engines and directories. Fortunately, their are Internet sites available to do most of the work for you for free. Plus, there are numerous sites willing to provide you valuable information about promotion.

searchengines Promotion. Your first step in promoting your Website is to learn how search engines work and about Internet promotion. Start by reading the following:

meta dataStar Meta data. Next, you need to create the meta data that will be used by search engines to locate your site, index it and display a description of it on their web pages. Visit my Meta tag generator and create your own meta data.

add meta data Add your Meta data. Make your changes off-line. Add meta data to each of your pages and FTP the new pages to the site hosting your pages. But, that’s no sweat you can FTP in your sleep by now!

check data Measure twice and cut once. Before you spend a lot of time trying to register your site, make sure the Meta data on each page is correct and double check everything else.

  • Visit META Tag Analyzer to check your Meta data on each page. They will check your title tag length, check your meta keywords and description for size, check to ensure your have not exceeded the repeat limit for keywords and check for multiple title tags.
  • To see ourselves as search engines see us. Your have all your spelling errors corrected, your site validated and your meta data added. Ready to promote? Wrong! What about the search engines that don’t use meta data? How do they see your pages? Visit Search Engine Simulator and find out.
  • Make all the required changes off-line and FTP the changed pages to your site.

registrationStar Registration. Now let’s register your site with the top search engines. Access your text file that you created for the meta data and add the following information to it: your URL, your name, and your e-mail address. Use this information to cut and paste the required registration data with the search engines. Each search engine is different and may not require all of this information. Register your site with: Alexa, Exactseek, Google, Jayde, MSN, DMOZ, Splat, and Yahoo! Make sure you read the Search Engine Registration Tips, before you submit your URL.

promotion Keep good records of your promotion actions. Create a record of your online promotion actions. As a minimum include the following: the name of search engine/directory/link exchange; date of registration; a code verifying that your site is registered; month verified; and any reciprocal link requirement. For the major search engines, also include your primary keyword phrase(s), search engine position and date.

search engines The waiting game. After you have registered your site with the major search engines, don’t expect to see your listing to appear within the next hour or even days. The table below shows the average lag time I have experienced recently:


Search Engine Lag Time
Search Engine+ Lag Time*
Alexa 8 weeks
AltaVista 5-6 Months
All The Web/Fast Same as Yahoo!
Exactseek 24 hours or more
Findthesearch 1 to 2 weeks
Google 30 days
Jayde 30 days
MSN Search 30 days
Open Directory Project 2 weeks or more
Splat 1 to 3 weeks
Yahoo 5-6 Months

+ Search Engines – this list includes the Directories: Find the Search, Open Directory Project & Yahoo.

* Lag Time – average time from your submission date to date your URL appears in the search engine.


redcheck.gif Most search engines and directories are backlogged and slow to get new URLs added to their databases. Don’t be surprised if you experience waits longer than the ones shown above. For example, you may wait over 6 months to see your site get listed on Yahoo!, if it gets listed at all.

redcheck.gif The best way to confirm that your listing has been processed is to go to the search engine and search for your site by Title, or by URL. If your site isn’t listed within the time periods above, I suggest you resubmit your site to the search engine.

news Read about Searching for Search Engine News.

registrationA must registration site. Add your site to my free for all link page.

searchTake your time. You don’t have to do all the search engines in one day. Work for about an hour, then take a break.

submit Multi-submit Sites

  • Since getting listed on the major search engines is so important, I do not recommend that you use any multi-submit site to register with Major Search Engines. Multi-submit sites are useful for your registration with the lesser known search engines, directories and free for all (FFA) links.
  • My favorite multi-submit site is Selfpromotion.com. Here you can promote your site with search engines, indexes, and directories (over 100). Return when you receive an e-mail message indicating your promotion is complete, and see the results. The service is free, but if you are happy with the results, Robert Woodhead would appreciate a small contribution.

  • Visit @Submit!- Free URL Registrations-Web Site Promotion and submit your site to 10 search engines by completing one form for free.

promoteMore things to do. Promoting your Website through the Internet is only part of the job. You should also promote your site off-line by:

  • Telling all your friends/family members and ask then to link to your site.
  • Including your URL in all your correspondence.
  • StarAdd an e-mail signature file. A signature file acts like a return address. As a minimum your signature file should contain the following: Your name, your e-mail address and Website URL address.
  • If you own a business include your URL on anything that leaves your office: stationary, business cards, invoices, return address labels, business checks, telephone answering machine message, news releases, all advertising (brochures and other sales literature), billboards, Yellow page listing, and even on the sign in front of your business. Also, make sure you inform your employees of your URL address and encourage your employees to mention your Web address to your customers.
  • If you don’t own a business, create your own “business cards” Pass these “cards”out to your friends, co-workers, family and casual acquaintances and ask them to visit you at your new Website.
  • Create a list of all the actions you have taken to promote your site off-line. Try to discover new ways to promote your site and share your knowledge with others.

maintain OK, let’s go to the last step – Maintain.