 Step 6 - Promote Your Site.
 To promote your Website you need to add your
Webpage title, meta description and meta keywords. Create a text
file containing your promotion data. Select your search engines
and directories. Add your URL. Maintain records of all your
promotion actions. Add an e-mail signature file. Promote your Website off-line. Promote your
Website as often as possible.- Outputs for this step are: 1) Meta data for each
of your web pages. 2) A text file containing your promotion data. 3) A database containing your online promotion actions. 4)
A listing of actions taken to promote your Website off-line. 5) An e-mail signature file.
How To Promote Your Website
To ensure that your Website gets the attention it deserves,
you have to promote it. To do so, you will have add a few more
lines of HTML tags to your web pages, plus fill in some online
forms to register it with the various search engines and
directories. Fortunately, their are Internet sites available to
do most of the work for you for free. Plus, there are numerous
sites willing to provide you valuable information about
promotion.
 Promotion. Your first step in promoting
your Website is to learn how search engines work and about
Internet promotion. Start by reading the following:
 Meta data. Next, you need to create
the meta data that will be used by search engines to locate your
site, index it and display a description of it on their web
pages. Visit my Meta tag generator and
create your own meta data.
Add your Meta data. Make your changes
off-line. Add meta data to each of your pages and FTP the new
pages to the site hosting your pages. But, that's no sweat you
can FTP in your sleep by now!
Measure twice and cut once. Before you
spend a lot of time trying to register your site, make sure the
Meta data on each page is correct and double check everything
else.
- Visit META Tag
Analyzer to check your Meta data on each page. They will
check your title tag length, check your meta keywords and
description for size, check to ensure your have not exceeded the
repeat limit for keywords and check for multiple title tags.
- To see ourselves as search engines see us. Your have all your
spelling errors corrected, your site validated and your meta data
added. Ready to promote? Wrong! What about the search engines
that don't use meta data? How do they see your pages? Visit Search Engine
Simulator and find out.
- Make all the required changes off-line and FTP the changed
pages to your site.
Registration. Now let's register
your site with the top search engines. Access your text file that
you created for the meta data and add the following information
to it: your URL, your name, and your e-mail address. Use this
information to cut and paste the required registration data with
the search engines. Each search engine is different and may not
require all of this information. Register
your site with: Alexa, Exactseek, Google, Jayde, MSN, DMOZ, Splat, and Yahoo! Make sure you read the
Search Engine Registration Tips, before
you submit your URL.
Keep good records of your promotion actions.
Create a record of your online promotion actions. As a
minimum include the following: the name of search
engine/directory/link exchange; date of registration; a code verifying that your site is registered;
month verified; and any reciprocal link requirement. For the
major search engines, also include your primary keyword
phrase(s), search engine position and date.
The waiting game. After you have
registered your site with the major search engines, don't expect to
see your listing to appear within the next hour or even days. The table
below shows the average lag time I have experienced recently:
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