Step 6 - Promotion (Continued)

Do Not Spam Search Engines

No one likes spam e-mail. Webmasters who send out spam e-mail often face a backlash from those on the receiving end. Search engines are no different. Sites that spam search engines degrade the value of search engine listings. The majority of search engines have decided to fight back.

Examples of engine spamming or Spamdexing?

• Do not hide text. Attempting to hide text on a webpage, either with small text or invisible text (by making the color of the text the same as the background) are considered as forms of spamming by search engines.
• Avoid bridge pages. Bridge pages are Webpages which have no content and just serve as a "bridge" from a blank page to the real page. Search engines don't like bridge pages.
• Don't use the Meta refresh tag. If your site has moved, add your new URL to the search engines and delete the old URL; avoid using the META refresh tag.
• Most search engines also consider one or more of the following tricks as spamming:
  1. Misleading or repeated words,
  2. Page does not match search engine description,
  3. Cloaked page,
  4. Deceptive redirects,
  5. Doorway pages,
  6. Duplicate site or pages.

  Penalies for spamming search engines can range from severe reduction in the rating of your site in relation to the user's query, to complete removal from the search engine's index.

  • Google wants you to help them eliminate spam, by reporting it to them Google.
  • Yahoo also wants you to help them eliminate spam, by reporting it to them Yahoo! spam.

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