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 What is Search Engine Optimization
(SEO)? Here is one definition.
Designing a Web
site so that search engines easily find the pages and index them.
The goal is to have your page be within the first page of
results.
Why frames
and search engine optimization don’t mix!
Search engine marketing can be time consuming - you can hire
an expert to do it for you; but, if you are up to it, you can
also learn how to do it yourself. So, let's get started.
Keyword Density, Page Title, and Link Popularity all play a
part in where your webpage appears in the search engines. These
are discussed below:
- Keyword Density: The percentage
of words on a web page that match a specified set of keywords. In
the context of search engine optimization keyword density can be
used as a factor in determining whether a web page is relevant to
a specified keyword or keyword phrase.
- Page Title: Page title is the
most important element of a quality Web page.
- Link Popularity: A measure of
the quantity and quality of other Websites that link to a
specific site on the World Wide Web.
Keyword Phrases
Your first step is to determine all three word keyword phrases
that you are currently using in the text of your Web page.
- Use SEO-Tools
Keyword Density Analyzer to help you identify your keywords
and the keyword frequencies for the text that appears on your
page. This tool will analyze your chosen URL and return a table
of keyword density values for one, two, or three word key
terms.
- Save the three word key terms identified by the
SEO-Tools Keyword Density Analyzer for your future
reference.
- Use the above three word key terms for future keywords
use.
- Repeat the above 3 steps for each webpage you optimize or create
in the future.
Page Title
Create a Title Tag related to the subject matter of each page
(10 to 15 words, 64 characters maximum). Every page must have a
unique title. Do not use the same title on every page of
your Website.
- World
Wide Web Consortium states that ideally your title should
be 64 characters or less and that titles may be truncated if
it’s longer than that.
- The Page Title for this page is shown below:
<HEAD>
<TITLE>Search Engine Optimization (SEO) a Tutorial | by
1stsitefree.com</TITLE>
</HEAD>
- All titles should be typed in Title Case. An excellent
resource for learning title case capitalization rules is Writer's
Block - Writing Tips - Capitalization in Titles. Headers
should also use Title Case.
Link Popularity
The most important factor in getting others to link to your
site is having a site worthy of a link. In other words, have a
site or page a site owner thinks would be of benefit to their
audience.
- Provide linking instructions or link images for those who
want to link to your Website. Provide the wording you'd like them
to use in their link. For their convenience provide the
ready-made HTML code for the link. See my linking instructions
on this page.
- After your Website is completed, look for quality sites that
would be complimentary to your audience and exchange links with
them.
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paragraph.
Do You Need Help? Don't be shy, if you
have questions or need help creating your Website, just ask me. I
work cheap -- free. The only dumb question is the one not
asked!
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